Jud E. Walford

A rare blend of high-level management experience and marketing creativity give Jud Walford a perspective few management consultants can match. A driving force in the growth of two successful retail companies, Handy Dan in the 70’s and Builders Square in the 80’s led to his successful start-up and development of a consumer plastics company, Storehorse, Inc. in the 90’s.

Now, with over 25 years of experience on the firing line with high profile companies in both the retail and manufacturing side of the hardware industry, Walford’s unique insights into the inner workings from both retail and manufacturing perspectives are unmatched in the field.

Walford has been praised by retail and manufacturing clients alike as a “straightforward, hands-on performer.” From his peers come this testament “If you need advice on marketing any product in the hardware industry, there is no one more qualified or successful than Jud Walford.”

Mary M. Hannafin

Most clients see Mary as an extension of their marketing department…or in some cases their whole marketing department. Mary brings her 20 plus years of product marketing experience to every WMS package design or marketing material development project, with a commitment that makes her a part of every company she represents. As one client remarks “Mary gives us the advantage of taking our ideas and making them great.” Mary’s knowledge of the “product management” environment and her creative talents blend to direct customers to practical and effective execution of marketing materials. She has the experience and talent to know how a project will work in its real application.

Mary is also the key to the WMS ability to assemble a uniquely talented, cost effective group of designers, copywriters, photographers and artists that provide outstanding graphic arts applications for product enhancing ideas. Mary guides the performance of packaging, product catalogs, brochures, merchandising, Website development and product research as well as general product marketing consulting for WMS.

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